I am in charge of branding for ‘Kobori Lumber Store Co., Ltd.’, a lumber store located in Utsunomiya, Tochigi Prefecture. This includes the creation of PR posters, promotional flyers, large outdoor billboards, and recruitment PR advertisement videos.

I received a pleasant report that the unique company brochure has been well received by the clients it was distributed to. I believe that small and medium-sized enterprises, in particular, need PR that fully showcases their individuality.

This is the design of a banner that was hung facing the road from our company. An elderly couple who always pass by on their walk mentioned, ‘What a lovely photo that lifts the spirits.’ It goes to show that company PR may not yield immediate results, but there are more people watching than you realize.

Utilizing design in company PR not only has an appealing effect on new clients, but it turns out to be most effective in securing new talent. This is a strategy I highly recommend, especially for small and medium-sized enterprises that are struggling with recruitment.